Old English uncūth combines un- with cūth, known. The word once described unfamiliar things; rude and unpolished became its usual modern meanings.
The older unfamiliar sense is now archaic. The modern polished meaning of couth is not simply the unchanged Old English meaning.
Source
Merriam-Webster: uncouthSense 2a, Word History and Did you know support the old meaning and later back-formation.